The Atlantic had a very good March. In an email to his staff, editor-in-chief Jeffrey Goldberg announced:
‘We have never, in the 163-year history of this magazine, had an audience like we had in March: 87 million unique visitors to our site, and more than 168 million pageviews. The number of unique visitors is astonishing — more than double the previous one-month record. But the most notable statistic, the one with possibly the greatest salience for The Atlantic’s future, is this: Your work has brought in more than 36,000 new subscribers over the past four weeks, even as we have lifted paywall restrictions on our coronavirus coverage.’
Those traffic numbers are very impressive. To put them in context, 87 million uniques is not far off what The New York Times (118 million in January, per Comscore), Fox News (104 million), The Washington Post (92 million), or the Daily Mail (89 million) might get in a normal, non-COVID-19 month. (The Atlantic’s media kit cites 33.7 million uniques as of a year ago, March 2019.)
Read here (Nieman Lab, April 6, 2020)
