- It's not necessary to change the minds of committed anti-vaxxers; they are just a tiny slice of the population, and we can reach herd immunity without them.
- Facts alone will not persuade skeptics.
- Some minority groups, such as Black and Native Americans, have strong historical reasons to view health authorities with suspicion. Experts favor working closely with civic and faith leaders, admired athletes and other trusted figures within those groups.
- Low levels of vaccination, particularly among low-income communities, often reflect practical barriers.
- Talk about how popular the vaccine is.
- Overcome the human tendency to procrastinate.
- For forgetful types, simple reminders—by text or voice message—can be powerful.
Read here (Scientific American, March 2021)
